A2B offers unique mouth-watering sweets

A2B Mylapore branch offers mouth-watering unique

signature sweets and savouries for the Deepavali season.

As the festive season approaches, Adyar Ananda Bhavan

(A2B) has unveiled an exciting range of new gift boxes

and combo packs to enhance the festive mood.

This Deepavali, customers can indulge in traditional

sweets such as athirsam, rava laddu, Mysore pak, laddu

alongside savouries like kai murukku, thattai and Madras

mixture. The most favoured and fast moving item

includes kaju kathli and special Mysore pak

A2B has recently introduced ghee fried and coconut oil

fried savouries to their offerings. In a bid to make gifting

more convenient, A2B now offers bespoke gift boxes

available in customizable boxes of 250 grams, 500 grams

and one kilo.

This year the brand is also launching batchanam combo

packs featuring a delightful mix of different sweets and

savouries.

Additionally, A2B excels in catering services for

institutions and corporate making their offerings

accessible beyond Chennai with branches in Coimbatore,

Salem Madurai, Trichy, Puducherry, Ooty and Bengaluru,

according to K T Srinivasa Raja, managing director of A2B

A2B started in 1960 and opened a branch in Chennai in

1979 has 180 branches throughout India with 20

branches abroad of which eight are in the US.

Today, Adyar Ananda Bhavan is a 1200 Crore plus

turnover company with over 12,000 employees and

global branches in the US, Malaysia, Singapore,

Australia, Canada and the UK

“As we reflect on this remarkable journey, we

proudly uphold the values that have guided us all

the way- the importance of family and trust, the

dedication to quality, and a commitment to giving

back to society. Because this is what grew a small

sweets stall to evolve into a global brand, that

stands for authentic traditions,” he says

A2B to set up CoE in Chennai

As part of our thought leadership and pursuit of excellence, we are

working to create a Centre of Excellence (CoE) in Chennai. This initiative

will bring together talent from across domains in the food industry in a

hi-tech expansive space.

By the end of 2023, we aim to create an inclusive ecosystem for

aspiring entrepreneurs, food scientists, food researchers, food process

machinery manufacturers, FMCG marketers; industry experts, large

corporations, governments’ organizations, start-ups, NGOs, trusts, IT

professionals, and block chain developers converge in their pursuit of

excellence

By doing so we aim to identify and address challenges across the board,

covering sourcing and procuring raw materials, optimizing logistics,

enhancing supply chain management, automating quality control,

devising effective marketing strategies, and maximizing customer

satisfaction and retention.

We are already actively working on some of these goals. While some of

them are in the verge of completion, some are awaiting patent,

copyright and trademark approvals - Food Process Engineering &

Automation, Internet of Things (IoTs), Food Retail Automation with

Visual Computing (Front-End & Back-End Operations), Multi-Entity -

Single POS with ERP Integration (Patent & Trademark Application in

progress) Global Vegetarian Menu Development, Farm to Kitchen &

Factory Door to Door using Digitized Sourcing & Payments, Advanced

Food Packing Solutions, Low Carbon Logistics Solutions, Food &

Beverages Entrepreneurs Incubation, Metric-Based Human Capital

Utilization, Block chain, ML & AI-Infused ERP Solutions, Data

Democratization for Decision Making (3DM) (Trademark

Application in progress) Block chain-Enabled Metaverse to explore the

future of marketing and sales